Authentically Gen Z: The Values, Aspirations & Drivers That Will Re-Define the Future of Work

Hybrid Collaboration SmithGroup

Not that long ago, accepting a job that required spending five days a week in the office was the norm. Today, many Gen Zers, especially the younger side of the generation, know that they can productively work from home. As companies strategize the best way to attract and retain Gen Z, the organizations that are authentic, globally conscious and which embrace flexibility, work-life balance, personal connectivity, wellbeing and seamless integration of advanced technologies will have the greatest appeal. In an article penned for Work Design Magazine, SmithGroup’s Megan Skaalen and Deborah Nemeth explore the personal and professional goals that drive Gen Z and how these factors will impact the future of work and why this generation won’t hesitate to seek greener pastures if a company no longer aligns with their values.