WORKPLACE STRATEGY
As work evolves beyond traditional boundaries, the office has taken on new significance. By asking insightful questions, we uncover each client’s unique needs and craft tailored solutions that drive measurable transformation. Our interdisciplinary approach blends human-centered design, strategic tools, and mixed-method analysis to create solutions that span industry and scales—from agile workspaces to enterprise-wide real estate strategies.
Workplace strategy is more than planning; it’s the catalyst for meaningful change. We guide organizations through complexity by translating vision into action and aligning every step with their goals and values. Our holistic strategies integrate place, technology, and behavior, empowering people, elevating culture, and fostering lasting impact. By designing for today and anticipating tomorrow, we deliver scalable, future-focused solutions that create enduring value for our clients.
STRATEGY + INSIGHTS
- User experience and behavior modeling
- Scenario and roadmap development
- Strategic data analytics and capacity modeling
VISIONING + ENGAGEMENT
- Community and user group engagement
- Workshop design and facilitation
TRANSFORMATION + CHANGE
- Cultural transformation
- Service delivery innovation
- Hybrid work optimization
- System thinking and workflow evaluation
RESEARCH + FORESIGHT
- Cross-market insights
- Strategic foresight
EVALUATION + IMPROVEMENT
- Prototyping, piloting, and adaptation
- Workplace performance assessment
PROJECTS
Ally Charlotte Center
Strategically located shared amenities and deliberate “immersion zones” address the client’s goal of breaking down vertical silos and bringing together employees spread across 26 floors.
The firm’s award-winning market creates design solutions at every scale, from innovative small workspaces to complex corporate campus developments for public- and private-sector clients.
OUR TEAM
Across a global network, we unite a diverse team of more than 200 Workplace specialists with decades of experience and expertise.
WORKPLACE STRATEGY LEADERSHIP
SmithGroup was instrumental to the success of our client’s major metro area consolidation project; including programming 1,400 employees in 12 floors of vertical space, developing new space and furniture standards for use companywide and delivering a fresh, engaging workspace for current and future employees.
Dana English
Senior Vice President, JLL for Ally Financial Regional Headquarters Project
THOUGHT LEADERSHIP
Convening and Gathering: Keys to “Hosting” an Outstanding Workspace Experience
If you are in the business of providing office space, you are also in the business of gathering, whether you know it or not. Adding a few sofas and calling your office a hospitality space is not enough. A mindset shift is also required – one from space provider to host. In this most recent piece penned for Work Design Magazine, senior workplace strategist Madeline Dunsmore explores how companies can enhance social connection in the office and focus on building relationships.
Mark Adams
Vice President, Director of Corporate, Commercial & Civic
(480) 302-0568
mark.adams [at] smithgroup.com