Gamification and Gen Alpha: What it Means for Workplace Design
For Gen Alpha (those born 2010-2024), technology has been integral to their upbringing. Video games in particular, have shaped how kids’ brains have developed, impacting everything from how they learned to read and solve problems to how they play, make connections and interact with others. In this article written for Work Design Magazine, SmithGroup's Senior Workplace Strategist, Madeline Dunsmore, explains how gamification will drive Gen Alpha’s work expectations and what that means for workplace design.