1415 W Diehl Lobby Repositioning
Bright colors and bold geometric patterns bring fresh energy and attract a diversity of tenants in this revitalized building.
Client
The RMR Group
Location
Naperville, Illinois
Markets/Services
Architecture, Commercial Office Buildings, Interiors, Workplace
The RMR Group, a leading alternative asset management firm, engaged SmithGroup on the repositioning of 1415 W. Diehl Road in Naperville, IL from a corporate headquarter building to a multi-tenant property. SmithGroup explored economical options to make the asset competitive with other multi-tenant buildings in the market.
The 35,000-square-foot lobby became the focal point of the project and the area that would create maximum impact. To expose the full volume of the two-story space, the team removed a dated security desk and divider walls and replaced it with a contemporary reception area with a prominent light fixture of interlocking geometric shapes.
Lobby views stretch the length of the building toward a signature staircase and a feature wall that boasts a vivid rectilinear pattern and colorful backlighting.
Pronounced use of color, texture, lighting and furnishings drove much of design transformation. Instead of divider walls, freestanding bookcases and reutilized planter beds as well as tones of yellow, purple and blue create zones that bring a human scale to the large space.
An array of workstations, booths and seating nooks were installed to create spaces that foster collaboration and appeal to multi-generational tenants.
Great emphasis was placed on rebranding the building to "Hub 1415," giving the building a prominent new identity to match the colorful and bold interiors.