Craig Passey

With over 30 years of experience focused on the design and delivery of large-scale, advanced healthcare projects, Craig directs SmithGroup's Health market. Leading a nationwide team of health studio leaders, Craig fosters close collaboration with clients to tackle increasingly complex and challenging projects. “My goal is to ensure our team balances the priorities of patient care, flexibility, speed and healthcare affordability, delivering exceptional results in today’s dynamic healthcare environment.” Craig’s enthusiasm for regulatory requirements, despite it being a unique focus area, is a testament to his dedication to the field. “Healthcare facilities are so incredibly complex, with the most stringent regulatory requirements. There are always challenging problems to solve, and the result of our efforts have an incredible impact on the individuals and communities they serve.”

An important part of his role, says Craig, is “developing genuine and meaningful relationships with both internal and external clients.” Valuing relationships may be why Craig is so drawn to the film Cinema Paradiso. “It’s an amazing story about a filmmaker recalling his childhood and the role his friendship with the projectionist in a small Italian town had in shaping him as a person,” Craig explains. “It’s a great reminder of the impact we can have on others.”